The hip LA Designers NOM - Naissance on Melrose - was also favoured by Madonna and Kate Hudson, Gwyneth Paltrow, Debra Messing and Jennifer Garner, and now Joely Fisher, who plays Lynette's (Felicity Huffman) boss on Desperate Housewives - NOM supplied a lot of the clothes for Rachel’s pregnancy on Friends, including the infamous tank top that she rolled up to a belly-baring length.

Naissance on Melrose have helped all these Hollywood Mamas stay ultra-chic through their pregnancy. This is one of the few sources for nontraditional, Los Angeles-esque looks: lots of cargo pants, tie-dye, and cleavage-baring dresses with uneven hems.