Naissance On Melrose's maternity collection, NOM, marries the elements of its city - L.A. Groovy, fun maternity clothing that you can mix and match for your own eclectic look. They stand out from typical maternity clothes, thats the point. But they work like you need them to, stretching in all the right places to accommodate your growing bump.
NOM supplied a lot of the clothes for Rachel’s pregnancy on Friends, including the infamous tank top that she rolled up to a belly-baring length. The hip LA Designers NOM - Naissance on Melrose - was also favoured by Madonna and Kate Hudson, Gwyneth Paltrow, Debra Messing and Jennifer Garner, and now Joely Fisher, who plays Lynette's (Felicity Huffman) boss on Desperate Housewives - Naissance on Melrose have helped all these Hollywood Mamas stay ultra-chic through their pregnancy. This is one of the few sources for nontraditional, Los Angeles-esque looks: lots of cargo pants, tie-dye, and cleavage-baring dresses with uneven hems.

NOM NAISSANCE ON MELROSE PRESS